the brief

I was approached by Firebrand to redesign their learner’s brochure.

I created a flexible design layout available for both online reading as well as a printed physical product.

They needed a visual artefact that attracts diverse young talent to their powerful IT skills bootcamps & digital training, coaching them to be a well-educated professional workforce and supporting them on their recruitment journey.

  • Brochure design

  • Digital assets

  • Rollout branding

what’s new?

I upgraded their existing branding identity by introducing a new web-friendly typeface, created new graphic elements and carefully selected new photography imagery collection to fit their existing style.

Since the brochure is text heavy, I continued the existing branding rollout, introducing an upgraded layout design with a lot more immersive and engaging way for the students to interact with the written content.