Green design
Branding identity & presentation design
Landing page for web and mobile
Social media assets
Falk&Larsson are a Swedish architecture duo, passionate about creating sustainable homes. They utilise the principles of green design using the resources of Mother Earth in a way they will not exhaust the material usage, nor cause irreversible damage to the soil and still provide affordable housing for everyone.
Branding identity
I created their branding identity implementing the key principles of their philosophy - the contemporary aspect of green design in context. I used minimal layout with strong serif typeface, an elegant “housing” monogram and a neon green accentuating colour. Ince the serif font is really strong and distinguished, I continued the rest of the branding with two other sans serif fonts.
Stationery assets
I used contemporary visuals in order to achieve a trendy & catchy graphics identity throughout the stationary assets and later on for their Instagram feed.
I designed their landing page for web a mobile - setting the style and all basic digital assets for their Swedish UI designer to continue more detailed elements for the developer.
Functional & flexible
The signature style involves a green orb representing the Earth and a lot of organic shapes hinting for the nature of their company. I picked black and white imagery or abstract architectural shapes which ties well with their technical drawings on presentations.
I also designed a simple vertical presentations template for their clients.
